Statistics

Power of Search Results

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93% of searchers never go past the first page, instead using only the first 10 search results to form their impression. (2014)

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65% of people see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source. (2014)

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91% of online adults use search engines to find information on the web. (2012)

Reviews

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90% of consumers read online reviews before visiting a business. (2016)

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Online reviews have been shown to impact 67.7% of purchasing decisions. (2015)

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84% of people trust online reviews as much as a personal recommendation. (2016)

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74% of consumers say that positive reviews make them trust a local business more. (2016)

Branding

“The percentage of business generated… began to increase, hitting a high of 90 percent increase in business…”
According to Kauffman Foundation

“To the victor go the spoils: top rankings on major search engines that can skyrocket a business’s revenue into the stratosphere.”
According to Entreprenuer.com

“According to the Content Marketing Institute, 70% of people would rather learn about a company via an article than an ad.”
Harvard Business Review

“90% of consumers find relevance to be a major factor in creating interest in content marketing.”
According to an Interactive Advertising Bureau study

“60% of consumers are more open to content when it tells a story rather than selling a product.”
According to Marketing Land

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